Publicity for Non-Profits and Small Businesses

Publicity for Non-Profits and Small Businesses

You may be making news, but is it news if nobody knows about it? This class will explore the basics of “getting the word out” through approaches that work for small businesses and non-profit organizations regardless of size. Participants will learn the mechanics of getting a story in print or on television and take home samples of formats as well as a number of tips for maximizing their business or organization’s exposure in the media. You’ll even learn why social media may not be the answer.

Some student resources:

The best media contacts are personal, but if you want to find out what newspapers are publishing in your area, check out This list appears to stay fairly current. is a great place if you think you have story worthy of submitting to the Associated Press. claims to be geared towards non-profits, but just about anyone can benefit from her ideas and comments regarding social media. lists newspapers around the world. is a fairly complete list of media sources worldwide


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